As a marketer myself, I can certainly appreciate the fact that you are trying to jump on the healthy trend bandwagon on the heels of the Atkins craze, by attempting to incorporate more protein into your products. I am a bit concerned, however, of the means in which you are adding the additional protein. I purchased your Honey Wheat bread last weekend and went home to make a turkey sandwich for dinner. This is when I noticed this new addition to your bread. Just as I began to spread the mustard on a slice, I noticed a dark "something" in the slice, and thinking it may just be a burnt grain, decided to pull it out of my bread. It was then that I realized that it was not a burnt grain, rather what appears to be a piece of rodent defecation. Well you can imagine my horror and utter disgust in this realization! Might I suggest you go back to the product research with this product and instead try a soy protein or maybe even a nice walnut in the future as I don't know many consumers that will be thrilled with this form of protein instead. I'm sure the FDA isn't on board, but look forward to hearing back from them on their approval.
Best,
Kara
4 comments:
I sincerely hope you took the loaf back to the shop for your money back. That's just so wrong.
Shit!
It's like The Jungle--only not. I didn't knw this was a muckraking blog. ;-
It sounds like a confederate plot to subdue the yankees. Besides, isn't that exactly what people pay good money for whenever they visit Mcdonalds?
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